🌏Go-To-Market Pillars

Our go-to-market strategy is built on key pillars designed to fuel growth, enhance reputation, and drive user acquisition and retention across a global audience.

1. Infrastructure: native spiral marketing ecosystem to fuel the product growth

Monitok is active on major social media and Web3 platforms. We have also launched a native in-app Web3 quest platform - Monitok Rewards center, designed to be a cornerstone of our product-led growth. This platform includes quests on X, Discord, Telegram, in-app trading, and a referral program driving product-led marketing to boost user engagement and increase awareness within our existing user base.

At the heart of this platform is the $MONY native token. Users can earn TOKS, the points from Monitok's reward center, which can be converted to $MONY upon release. Additionally, the platform will continue to facilitate quarterly airdrops and quests.

2. Reputation: credibility and reputation building

To enhance our credibility, we are actively managing social media accounts, boosting community numbers, and ensuring transparent communication with our audience. This includes providing weekly reports, hosting AMA (Ask Me Anything) sessions, answering FAQs (frequently asked questions), securing partnerships, and engaging in public relations activities. Being in the middle of the blockchain ecosystem, we are able to partner with DEXs, protocols, market makers, and crypto utility companies. We have established partnerships with Arbitrum, Polygon, Base, Odos, Biconomy, Kima, Kraken, Lido, Beefy, Ramper, GMX and many more.

3. User acquisition: platforms for cost-efficient promotion

Our strategy for acquiring users involves developing various channels, including viral social media participation with massive distributions in dozens of multimillion followers KOLs, referral program, ASO (App Store Optimization), SEO (Search Engine Optimization), paid advertising, affiliate campaigns, collaborations with Key Opinion Leaders (KOLs), and optimizing the channel performance to acquire cost-effective conversions.

4. Promotion of the $MONY token launch

We're in active conversations with tier-1 launchpads such as Dao Maker, Fjord Foundry, Polkastarter, Seedify, and many others. The news about the token launch will be distributed across major directories, through token sale advertisements on platforms like CryptoRank.io. We also plan to run satellite airdrops to foster awareness. We plan to get listed on major CEXs within the first months following the launch. News about each of our milestones will be supported and distributed by dozens of high-quality crypto KOLs from our network, through tier1 podcasts and Twitter Spaces.

5. Post-TGE marketing strategy

We have a post-launch marketing strategy that covers social media campaigns and events that will help us ensure the sustainable growth of Monitok’s popularity and healthy regulation of the token price. News about each of our milestones will be supported and distributed by dozens of high-quality crypto KOLs from our network, through tier1 podcasts and Twitter Spaces.

6. Ongoing user retention

To retain users, we are implementing in-app incentivization activities followed by omnichannel communication strategies with our community. These efforts are designed to encourage users to perform key conversions within the app and continue using our platform regularly. Our team is actively collaborating with writers and journalists who are happy to cover our biggest milestones in big media such as Cointelegraph, Bitcoin.com, VentureBet, Investing.com and many others.